The popularity of Instagram is growing in leaps and bounds since its inception in 2010. In fact, experts say a vast majority of 800 million active subscribers of this unique social media photo-sharing application are individuals within the age group of 18 to 19 years. They predict this trend is likely in continue in the foreseeable future. They go on to explain that the proliferation of smartphones in recent years and the distinct nature of this interacting social platform are responsible for its phenomenal rise. This is a fact online marketers and ambitious entrepreneurs cannot afford to ignore if they want their organizations to stand out in the marketplace.
4 Essential benefits of using Instagram as a marketing tool to boost profits
Experts specializing in this field point out the following four vital benefits enterprising entrepreneurs can enjoy if they make Instagram a critical component of their digital marketing strategy:
- Opportunities to form connections with your target audience
Making use of Instagram as an effective marketing tool enables you as an entrepreneur to get to know people who constitute your target audience even better. The response you get from such individuals in the form of ‘shares,’ ‘comments’ and ‘likes,’ gives you an indication of how they view your business organization. You come to know what they like about your establishment and can indicate shortcomings you need to overcome in a bid to improve customer engagement.
The trust entrepreneurs operating online businesses develop with their customers in the marketplace usually takes a considerable amount of time and hard work. However, if these proprietors can utilize the potential of Instagram as a marketing tool to their advantage, they can easily achieve the goal of gaining the trust of their target audience. In fact, the increase in the number of real Instagram followers their organizations can attract is a measure of their success in this area.
- Generate more organic traffic to your business website
Subscribers who are active on Instagram just need to take a couple of steps to connect themselves to your business website link. However, when they take such a move, it acts as a catalyst for generating more organic traffic to your site. This show that these ardent online shoppers show genuine interest in the brand products or services you are offering to sell the general public.
- Virtually no advertisement costs
Unlike other prominent social media networking channel on the internet, entrepreneurs hardly incur any costs when they advertise their brand products or services on Instagram. This is one of the most important reasons for its popularity among online marketers even as experts predict this trend may not continue shortly.
Instagram is fast evolving social media network channel on the internet that allows you to use photos and videos to attract the attention of your target audience to what you are offering to sell them. It has over 800 million active subscribers who are within the age group of 18 to 29 years and love to shop online. This is a huge market for you tap into to boost your organization’s bottom-line profits.
Author Bio: Mark Wells is an experienced social media marketer who helps clients get real Instagram followers for their small to mid-sized businesses in the USA.