Approximately 93% of the online searches begin with a browser. If you want your business to pop in front of your potential customers in the search engine results pages (SERPs), then you need SEO.
Search engine optimization (SEO) boosts visibility by improving your site’s ranking. This sets up the significance of SEO in 2019, however, what should you look for in an SEO service provider?
Here is a breakdown of the factors that you need to add to your checklist when hiring an SEO consultant in 2019:
- Experience in the field
While this is a no-brainer, it is still crucial to add it to your hiring checklist as online frauds are increasing. Several SEO teams claim that they know the nuts and bolts of high ranking in search engines.
In reality, they do not have case studies or data to prove it. The problem is that you can’t take any risks when it comes to hiring amateurs. They are only learning to rank the pages higher by staying in the good books of Google.
Others may use black hat SEO techniques, which are harmful to your site’s ranking. Therefore, asking for case studies and experience is essential in 2019.
- Practices employed for improved ranking
Building on the point made above, look for an SEO service provider who specializes in providing legal ranking services. The Penguin and Panda updates have made it hard to cheat the search engine giant, Google.
If you skip on this point, you are likely to end up bearing more loss than anticipated. A site that doesn’t respect the guidelines set by the browser eventually starts ranking low in Google. In extreme cases, the browser giant may even ban such a website from the SERPs.
- Reviews and testimonials
Testimonial Engine reveals that 72% of the customers don’t take any move toward a company until they have read reviews. So, there is no point in attempting to be different in the present year.
Online reviews give a look into what other clients of the possible candidate who you want to work with,have to say about them. Essentially, all good SEO service providers showcase what their clients have to say about them on their website.
However, if you are skeptical of the testimonials posted, then you can always look up at the business’s reviews online. Research shows that Google and Facebook are the leading sources of reading customer reviews. Hence, you can start there.
- A strategy-backed action plan
You also need to look for an SEO company that has an action plan to execute for your business ranking. Your business has its unique needs. On top of that, various sites don’t have a high position for different reasons.
Therefore, yourwebsite needs a different treatment plan for improved search engine ranking. In this context, the right SEO business diagnoses the ranking issue and then chalks out a strategy to boost ranking.
Most SEO companies pull up the same toolbox or pursue a fixedtemplate. However, the best ones don’t use a strict cookie-cutter approach. Thus, you need to search for a service provider, who comprehends your business needs and devices a plan accordingly.
- An SEO audit
This pointer takes some investment on your part but is crucial before hiring the right SEO service provider. Moreover, it will help you determine the best among the shortlisted candidates.
In an SEO audit, the company takes a look under your business’s hood and highlights the causes of poor SERPs ranking. Besides evaluating your site, an audit makes some recommendations of what should be done.
It gives a prioritized look at actions to resolve issues with the most valuable tasks listed at the top. Each of these issues and recommendations should be supported with the references to Google’s published documents. This is done to prove that the suggested steps are all white hat tricks.
- Open communication and updates
Another factor to look at while choosing an SEO service provider is communication. Good communication is the key to successful business relationships. One way to determine how responsible a company is in this regard is to observe its communication since your initial contact with it.
Note how responsive the team is?How long you have to wait before a reply comes?And how cooperative the team is about explaining the SEO help that your business needs?What’s more?Good SEO services are clear about what they can do for your site and how they will increase your leads. They also look into the means to measure progress, and so on.
Therefore, observe all these factors to learn about a company’s communication. Also, inquire about how often updates will be shared with you. Good SEOs usually send out weekly or monthly reports to keep you in the loop.
- Certificates and local SEO expertise
Lastly, you wouldn’t want to miss noting the SEO certification of the SEO service provider. Be mindful that there are no SEO certifications as such. However, each search engine has its own standard PPC and Analyticscertifications that several legitimate agencies have.
This means that whatever claims a company makes, it has to back it up with certificates from Bing, Google and Yahoo. While you dig into the knowledge of the service provider, also inquire about their local SEO expertise if theyserve a specific location or area.
In 2017,97% of people learned about a local business via the internet. Therefore, you need to up your local SEO game if you want to attract a targeted audience. It is due to this that you need to learn about a company’s local SEO services as well.
All in all, you need to be extra cautious when searching for the best SEO service provider. Make sure that the company you hire understands your business ranking goals. It should align white hat SEO techniques to accomplish them. Don’t forget to note their communication skills, experience, reviews, and certificates among other matters.